Understanding Analytics
Learn how to read your dashboard and use data to grow your business
Dashboard Overview
Your analytics dashboard shows key metrics about your listing performance.
Profile Views
How many people viewed your listing
Website Clicks
Visitors who clicked to your website
Phone Clicks
People who tapped to call you
Email Clicks
Users who clicked to email you
Direction Clicks
People who requested directions
Understanding the Numbers
What each metric means and why it matters.
Profile Views
What: Total visits to your listing page
Why: Shows overall interest and visibility
Engagement Rate
What: Clicks ÷ Views × 100
Why: Measures how compelling your listing is
Contact Rate
What: (Phone + Email clicks) ÷ Views
Why: Shows conversion to actual leads
Website Traffic
What: Clicks to your website
Why: Drives traffic to your own site
Time Periods
Compare performance across different time frames.
Last 7 Days
See recent trends and activity
Last 30 Days
Monthly performance overview
Last 90 Days
Quarterly trends and patterns
All Time
Total lifetime performance
Improving Your Metrics
Actions you can take to increase engagement.
Low Profile Views?
Upgrade to Premium/VIP for better placement
Low Website Clicks?
Add a compelling call-to-action in your description
Low Phone Clicks?
Make your phone number prominent, add business hours
Low Email Clicks?
Offer a free consultation or quote in your listing
Low Direction Clicks?
Add landmarks in your address description
Sample Dashboard View
1,234
Profile Views
89
Website Clicks
7.2%
Engagement Rate
+23%
vs Last Month